Smart Traffic Signs for Safer Driving
To improve traffic safety on state roads, the Public Enterprise “Roads of Serbia” launched a project to integrate modern technical solutions from the field of ITS (Intelligent Transport Systems) into the existing road management system (meteorological road stations, traffic signs with changeable content, etc.).
The project is carried out on the state road of I B category number 23 in Serbia, and involves the installation of “smart” traffic signs that will recommend to road users, depending on the nature of changes in driving conditions, the safest speed at which their vehicle can move in the current conditions (road conditions, weather conditions and conditions in the traffic flow).
When an unfavourable change in driving conditions occurs (e.g. heavy rain combined with reduced visibility, strong wind, and traffic congestion) the smart traffic sign independently calculates and reduces the recommended speed to the safest speed for the current driving conditions, with the help of the following sensors that collect data from environments:
- Sensor for measuring visibility
- Sensor for measuring wind speed
- Sensor for measuring the adhesion coefficient on the pavement
- Sensor for detecting congestion in the traffic flow
Guided by the thesis that road accidents can be prevented, PE “Roads of Serbia” continues with activities to improve traffic safety and improve driving conditions.

Latest News
- MoU signing between IRF and VRCIC to Advance Cooperative Vehicle-Infrastructure Technologies

- IRF and CHTS Strengthen Collaboration in Advancing Research in Autonomous Vehicles

- Driving Innovation: IRF and CHTS Strengthen Collaboration in Smart Mobility Research

- Hi-Drive Webinar Explores the Technology Enablers for Higher Vehicle Automation

- Introducing the IRF Start-Up 2025 Finalists

- Building Resilient Roads for a Safer and Connected Future

MORE NEWS
October 5, 2025
0 Comments7 Minutes
From intrapreneurial initiative to independent start-up: ORIS Materials Intelligence accelerates its development
ORIS adopts a new shareholding structure around its co-founders, with the entry of a new strategic investor, LIBERSET.
September 24, 2025
0 Comments3 Minutes
TRL Software Launches SCOOT® 8 AI
World's First AI-Powered Predictive Urban Traffic Control Solution
September 18, 2025
0 Comments5 Minutes
Milton Keynes City Council selects TRL Software’s UTC powered by SCOOT®
The TRL Software will be used to manage the growing city’s traffic network
September 18, 2025
0 Comments6 Minutes
BBC Tech Now features Valerann
Valerann discusses features of its Motorway Operations Control Centre with BBC.
September 4, 2025
0 Comments4 Minutes
Valerann Wins 2025 IBTTA Toll Excellence Award
Valerann was awarded for Transforming Incident Detection and Response on Ireland’s Road Network with AI-Powered Data Fusion












